Google Analytics and Road-Aware Routes

Analytics is out on the Growth plan. See where you show up on Google Maps across your service area, what your Google Business Profile and website bring in, and one Marketing Score that sums it all up, with a report you can print. Settings has a new home page that shows what still needs setup, you can connect more than one Google account, and route planning now uses real driving times.

Improvements

  • Analytics Added Analytics on the Growth plan, with a Marketing Score that combines your local rankings, Google Business Profile, and website traffic into one number
  • Analytics Added local ranking heat maps that show where you appear on Google Maps for each keyword across your service area, with trends and a history of past scans
  • Analytics Added automatic monthly ranking scans over a service area you choose, plus a set number of manual scans each month
  • Analytics Added Google Business Profile insights covering calls, website visits, direction requests, bookings, and messages over time
  • Analytics Added website traffic from Google Analytics, including where visitors came from and how many called or sent a form
  • Analytics Added a printable marketing report for the last 30 days, 90 days, or 12 months
  • Analytics Added tracking extra Business Profile locations and more keywords per location as add-ons, itemized on your billing page
  • Analytics Added email alerts when a scan finishes or fails, when Google data stops syncing, or when a connected Google account needs attention
  • Leads Rebuilt the pipeline settings page to be easier to use
  • Route optimization Improved route optimization to plan with real driving times and traffic instead of straight-line distance
  • Route optimization Rebuilt the routes page around a single day, with day-by-day navigation and totals for crews, distance, drive time, and work time
  • Route optimization Added pulling a dispatched route back to planning before the crew starts it
  • Route optimization Improved the route map to follow real roads, with numbered stops and details on hover
  • Route optimization Improved route reports to print right from the page
  • Reviews Improved Reviews setup to import your existing Google reviews as soon as you pick your locations
  • Reviews Improved the new review email to show the stars and comment at a glance
  • Added connecting more than one Google account, each showing which features it powers, with adding a feature or reconnecting right there
  • Rebuilt the settings page to be clearer and provide more context
  • Added searching settings pages from the command menu
  • Improved online payments setup so you can connect or resume it right from the payments settings page
  • Improved signing in from a link to land you on the page you asked for, even after two-step verification
  • Improved UI consistency and usability with various small tweaks

Fixes

  • Fixed the billing page showing the wrong plan for organizations on a plan set up by our team
  • Fixed settings pages not fitting on smaller screens
  • Fixed connecting an outside account sometimes failing after you approved access
  • Fixed some icons showing up blank